6 · THURSDAY, APRIL 27, 2017 TRIB TOTAL MEDIA adno=6446073 Gold Award—Best Beer Distributor - City Pistella Beer Distributor The selection of Pistella Beer for the 2017 City Edition of Readers’ Choice award comes at a time of the greatest change in retailing beer since the repeal of Prohibition. “We are thrilled with this award, coming at the time when we are all working under new rules to improve customer satisfaction. The ability to give consumers the flexibility they desire allows us to provide them with better selection and service,” said owner Frank Pistella, Jr. “It is no longer the state that drives our marketing; it is our customers.” Act 166, allowing distributors to sell in any quantity and any package, took effect in January. Since then, Pistella Beer has added more than a dozen new coolers to sell smaller packages. “Customers can now buy in any quantity from a single can to a keg,” Pistella said. “Distributor sales drive the beer marketplace. Customers still buy cases but they really appreciate having the ability to purchase a larger variety in smaller packages.” Pistella Beer is a family business, started in 1984 by Frank M. Pistella Sr., with his wife Nancy. Frank was a forty-year-old steelworker who risked his family’s well-being Thank You Pittsburgh FOR VOTING US YOUR #1 BEER DISTRIBUTOR! 5514 Penn Avenue • East Liberty 412-361-0915 Hours: Mon.-Sat. 9 a.m. – 9 p.m. Sunday 11 a.m. – 5 p.m and savings to go into the beer business. Over the years, leadership of the family business passed to their son Frank, Jr. Frank also serves as President of the Malt Beverage Distributor’s Association, the statewide voice of beer distributors. “Here, we market beer,” Pistella said. “In Harrisburg, we are striving to explain how legislatively driven changes in the industry can have an unanticipated impact on our employees and customers.” “Act 166 had a positive impact, but policy considerations along with market economics creates great risk with every change,” he continued. Since Act 166 passed, Pistella Beer has increased its staff, upgraded equipment and added many new inventory options. Pistella Beer is located at 5514 Penn Avenue in the Friendship neighborhood. Frank and his wife, Lisa, have four children: Olivia, Marley, Franco and Marco. adno=6446075
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