11 Mastering ‘the Four Ps’ of the essay • Passion: What drives you, and what do you really care about? • Personality: What are you like to be around? Would your friends and family be able to identify you by reading your essay? • Perseverance: How do you respond to challenges? What gives you strength, both intellectually and emotionally? • Potential: What talents, interests and goals will you bring to a university’s campus next fall? How can a college help you further develop these as you continue to grow into adulthood?
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